Why likes say little

A like is cheap. Someone scrolls, the thumb twitches, on they go. That says almost nothing about whether your post achieved anything.

More interesting is what someone does that costs them effort: saving a post to come back to it. Forwarding it. Clicking your link. Opening your profile. Following you.

Those are exactly the values kontiqo shows from today for every post from your LinkedIn profile.

The six numbers

  • Saved - how often someone kept your post for later.
  • Forwarded - how often it was sent on in a message.
  • Link clicks - how often the link in your post was clicked.
  • Premium call to action - how often someone clicked the button on your profile, if you use LinkedIn Premium and show a call to action there.
  • New followers - how many followed you after this post.
  • Profile views - how often your profile was opened from this post.

The values are included from the Pro plan, also during the trial. They are refreshed regularly in the background. The Premium call-to-action column appears as soon as there are clicks. For company pages, Facebook and Instagram kontiqo does not show these values.

Why profile views and followers are different

Reach and reactions tell you how a post performed. Profile views and new followers tell you what it achieved.

Anyone wanting to become visible does not want the highest number under a post. They want someone to go and look at who wrote it. That movement used to be invisible.

A detail that matters more than it sounds

A value never fetched shows as a dash - not as zero.

That sounds like a nicety, but it is the difference between "nobody saved the post" and "we do not know yet". A zero that is really a not-knowing leads to wrong conclusions - and you never notice, because a zero looks plausible.

What you do with it

Check which post brought the most profile views, not which one has the most likes. Then work out what it did differently: the topic, the opening, the length, the format.

That is the analysis that makes your next posts better. Likes are just the number that shouts loudest.